Challenge
RentPath is on a mission to simplify the way people find apartments and apartment owners find people. To help, the marketing team produced a national renting guide and needed high-quality images to accompany all 500 neighborhoods. The project seemed unmanageably large, so they turned to Snapwire.
Solution
Snapwire helped RentPath define a robust style guide to help photographers in hundreds of neighborhoods capture images that fit RentPath’s brand and conventions. Once photographers submitted their photos, Snapwire used a mixture of algorithmic selection and hand-curation to identify the best photos for RentPath’s team. Altogether, Snapwire produced 5,000 photos for the guide in just 45 days.
Results
500
# of Neighborhoods
5086
# of Images Produced
45 days
Completion time
