Challenge
Hertz Corporation, which includes Thrifty and Dollar, is one of the largest airport car rental companies in the world. It has 9,700 franchise locations and a big message: Car rentals aren’t just for getting from point A to point B. They’re also the key to adventure, discovery, and excitement. When the Hertz team wanted to tell that story on a global scale and turn their Instagram feed into a source of road trip inspiration, they turned to Snapwire.
Solution
Snapwire helped the Hertz team plan and launch a series of photo challenges with themes like “Travel Ideas & Inspiration,” “Reasons to Travel,” and “Hidden Gems.” Each request drew over 1,000 original photo submissions, with some exceeding 10,000 photos. Snapwire then helped the Hertz team sort through and purchase the best ones for use on their Instagram feed, to inspire followers to pack up and head on a road trip. The photos increased Hertz’s Instagram engagement 300 percent.
Results
100K+
Custom Submissions
500+
Custom Content Pieces Purchased
300%
Increase in Engagement
