Challenge
The iconic restaurant ratings company Zagat has provided accurate reviews for over 40 years, but keeping up with the demand for visual content online and in-app is a growing challenge. When the company decided it needed to quickly capture high-quality, on- brand images for 2,000 restaurants across the nation for its online properties—all at once, no less—they turned to Snapwire.
Solution
Snapwire’s concierge team helped Zagat quickly build a style guide and shot list. We managed the entire production, from sourcing local food photographers in cities across the U.S. to approving and delivering finished, mouthwatering photos to Zagat’s content team —all in under six weeks.
Results
4000+
Custom Content Pieces
2000+
Restaurants Shot
6 weeks
Completion Time
