How Travel Feels

Social Media/Instagram Usage
Should be shot for a square crop

We are looking for images from across North America and Europe of travelers using a rental car or car hire. Hertz would like to showcase quality imagery, depicting the positive feelings one experiences while traveling on holiday.
We want to showcase that a hire car isn’t just to get you from A to B, but can be a means to explore a new place, try something new, see someone special, or relax. High quality and tech savvy imagery will reflect the brand values of Hertz and resonate with the audience. Each photos should illustrate "How Travel Feels."

The end goal is to trigger positive emotion and response in the audience, to inspire them to utilize road trips to tap into their sense of adventure, whatever that may be.

All shots should be taken with Instagram in mind and utilize the square frame to the fullest. The use of vehicles currently offered by The Hertz Corporation (to be found on the Hertz website) is strongly encouraged, with a target audience of age 25+. We will be selecting images to use on the brand’s global Instagram account and other various social platforms.