The Journey to a Holiday/Festival

Social Media/Instagram Usage. (read brief)
Should be shot for a square crop. PLEASE INCLUDE LOCATION OF PICTURE.

Hertz wants to showcase images of North America/Europe's best festivals! Images should depict travelers experiences at these festivals and how a car can be a means to experience cultures while having fun with friends/family. Some examples of celebrations we would like to see include:

Dia de lost Muertos/All Saints Day
Guy Fawkes Day
Armistice Day/Remembrance Day/Veterans Day
Thanksgiving
The Holiday Season in December (Christmas, Hanukkah, etc.)
New Years Eve
Valentine’s Day
Carnival/Mardi Gras
St. Patrick’s Day
Sporting Events
Running of the Bulls
Bastille Day
Independence Day
Oktoberfest

The end goal is to trigger positive emotion and response in the audience to invoke the freedom and aspirational aspect of road trips, and enable the audience to tap into their personal and individual sense of adventure, whatever that may be.

Please include the event or location where the image was taken. All shots should be taken with Instagram in mind and utilize the square frame to the fullest. The use of vehicles currently offered by The Hertz Corporation (to be found on the Hertz website) is strongly encouraged, with a target audience of age 25+. We will be selecting images to use on the brand’s global Instagram account and other various social platforms.