We are looking for images from across North America and Europe of destinations accessible via rental car or car hire. Hertz would like to showcase quality imagery, depicting landmarks, events, and destinations inspiring travelers taking trips through Autumn and Winter - or more simply, "Travel Ideas & Inspiration."
We want to showcase that a hire car isn’t just to get you from A to B, but can be the vehicle to get you to that hidden cafe, the most beautiful mountaintop view, the historic castle or the best taco truck in Texas. High quality and tech savvy imagery will reflect the brand values of Hertz and resonate with the audience.
The end goal is to trigger positive emotion and response in the audience, to inspire them to utilize road trips, and to tap into their sense of adventure by providing content that sparks ideas.
All shots should be taken with Instagram in mind and utilize the square frame to the fullest. The use of vehicles currently offered by The Hertz Corporation (to be found on the Hertz website) is strongly encouraged, with a target audience of age 25+. We will be selecting images to use on the brand’s global Instagram account and other various social platforms.