Needs to be a passenger with arm out the window (not a driver). Flat hand making the up and down wave motion with their arm.
The car needs to look like it's in motion but I don't want to see any identifying landscapes i.e. beach, mountains, snow, desert. This would be an ad for a bank about a new car loan. So the car should look newer, no rust or dirt. The image should be happy, carefree and show freedom. The person can not be the focus of the ad. In other words, we don't want to see their entire face. The photo should be about the emotion of owning your first car and going on a road trip.
The ad will have white type reversed over top of it in the middle so avoid 100% white. Sun rise and sunset images would look great. We're going for a Instagram look. But not TOO heavy on the filters. Allow some flexibility to allow for cropping.
Thanks!
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