We’re looking for authentic photos to represent Eugene, OR to use for our mortgage social media campaigns. We’re seeking images of iconic places and neighborhoods around Eugene, Oregon. When people see these images, we want them to connect on an emotional level with warm thoughts of home. Models are not required, however, if your photos do contain models please secure a release. We'd ideally like to avoid direct shots of recognizable faces.
Some general guidelines we use to select photos
Do:
Do use natural light
Do ensure real-life scenarios are highlighted
Do pick photography that complements brand color palette
Do use photography that is representative of the Pacific Northwest
Do select photography that has nature or raw elements
Do use a variety of demographics
Don’t:
Don’t use overly saturated photos and resemblance of filters
Don’t use stereotypical ‘stock photography’
Don’t show direct shots of faces when they are not actual OCCU members (whenever possible)
Orientation: photos will be used in cropped landscape (1200x628) and square
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