WayBetter Photos

Background:
We are a health & wellness company focused on gamifying weight loss. Our players start by committing to hit certain goals (such as losing 4% of their starting weight in 4 weeks). Rather than just commit with words, however, we require all our players to bet money on themselves. This forces them to take their commitment seriously. Whoever reaches the goal gets their money back at the end plus a profit.

We’re about motivation for ordinary people. For us, it's not about coming in first at the Olympics,
 but rather the small, daily victories—the ones that add up and get us to our long-term goals of health and happiness. We’re talking about crushing excuses by saying no to dessert, waking up earlier to work out, and going for a walk instead of smoking a cigarette.

Our demographic is mostly women in their 30s and 40s.

Values to communicate: Motivational, Fun, Effective, Supportive, Human.

Deliverables: 3 types of images
1) We need to find a "hero" image for our homepage that reflects our overall brand
2) Need an image to represent our Kickstarter game - Lose 4% in 4 weeks. This game is about short term wins.
3) Need an image to represent our Transformer game - Lose 10% in 6 weeks. This game is about transforming your life.

Please avoid clichés in the world of health and wellness or overused symbols (e.g., a person with hands raised in victory, happy woman on a scale, apple and tape measure, woman inside extra large pants).