A Dad enthusiastically acting out Story Time with his kid(s)
The photography needs to show a child's story time where the Dad has gone over the top to make it more fun and engaging. This can be through the father dressing up and acting out the characters in the story, standing up and performing in front of the child rather than just reading with them or even through shadow or sock puppets…
The image should capture that moment when a father goes that extra step to show real care for his children, without necessarily realising it. The image needs to show both the dad and child having fun together, with the dad completely losing himself in the moment that the two of them are enjoying together. The dad should be genuinely caught up in the play-acting and enjoying the fun that he is having with his child and the story they are reading together. It should look and feel natural, not overly staged, and captured in a home setting i.e: playroom, bedroom or garden.
Lighting and staging should feel natural like a candid photo captured by a family member or friend. Images should be premium in quality but still feel accessible and real to the audience, something that they would take themselves or share with friends via social media.
Please ensure all images are in colour and are not overly filtered. These photos will be used on social media by a global male cosmetics brand.
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