The Human Climbing Frame

The dad should be looking like he's having fun but also struggling a bit with the physical demands of being an adventure playground. The kids should be climbing all over the dad, hanging off his arms and climbing on his back etc. This should be in a park or garden, even in a bedroom before bed as the kids act up just before going to sleep.

The image should capture that moment when a father goes that extra step to show real care for his children, without necessarily realising it. The image needs to show both the dad and child having fun together, with the dad completely losing himself in the moment that the two of them are enjoying together. The dad should be genuinely caught up in the play time and enjoying the fun but can also show a bit of strain. It should look and feel natural, not overly staged, and captured in a home setting i.e: playroom, bedroom or garden.

Lighting and staging should feel natural like a candid photo captured by a family member or friend. Images should be premium in quality but still feel accessible and real to the audience, something that they would take themselves or share with friends via social media.

Please ensure all images are in colour and are not overly filtered. These photos will be used on social media by a global male cosmetics brand.