#GetOnWithIt describes the moment one embraces life after a minor bump or injury. We are looking of photos that inspire our client's new campaign centered on a "can't stop, won't stop" spirit. All ideas should be expressed through your local cultural lens. Must see faces.
We need NATURAL LIGHT photos of there activities examples: cooking, playing music, hockey, training, ballet, snow sports, biking, rock climbing, camping, OR other situations where they no matter what, the subject with the bandage, cut, scrape, blister, burn, callus gets up and they #GetOnWithIt.
1. Real/ authentic PORTRAITS looking at camera: living confidently, passionately. Showing pride in what they are doing. They are proud of who they are.
2. “People getting back to it” - Action shots of doers getting back to their activity or interests after taking a fall or injury.
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Other Direction
Photos should show people embracing the idea that when we fall, we get right back up and seize the activities that inspire and drive us forward.
FULL COLOR IMAGERY ONLY
RANGE OF SUBJECT AGES (12-60 YEARS OLD)
REGIONS TO BE COVERED:
ASIA
SOUTH AMERICA
EUROPE
USA
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