These images will be collated and then printed to be placed in staff common areas. They need to embody the notion of "Why be here or rather, why not?", this means using these images to create a space where people feel like they are in a place they want to be. It should provide reference to culture, diversity, IT - (means: Oracle, well established company with lots of history, 150,000 employees world wide, being at the forefront of technology), without referring to or reminding people of work. All the while being able to appeal to a sales driven workforce, which makes up around 85% of the teams where these images will be spread across.
We need something smart, edgy, to some extent conservative without being boring and needing to engage the people in these spaces without being intrusive.
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