Parenthood isn’t about your child in this moment, it’s about the experience of having a child or children in your life. It’s raw, it’s messy, it’s real, and it's rough around the edges at times. We want candid, authentic imagery of parents and children, with an emphasis on ethnically diverse families in real situations: singing together in the car, playing in the living room, engaged in outdoor summer activities, watching funny videos on a phone.
What we DON'T want: evenly lit stock photos or overly processed photos with families in pristine houses or unnatural poses, postures.
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