Storyline:
Cooking a store-bought frozen dish at home (NO PIZZA BOX) in the oven and having more important things to do instead of waiting for the oven to pre-heat. With our new feature, you no longer need to pre-heat the oven. Just toss it in and it will do the rest so you have more time for the important things in life.
Objective:
Showcasing the benefit of saving time through a lifestyle image.
Showcases people interacting over a meal of:
- Pizza (needs to look frozen, can't look gourmet or garnished with fresh herbs/toppings - no pizza box)
- Chicken Nuggets and Fries
Photo Style:
- Candid (no looking at camera making funny faces or staged smiles)
- Shot at home (inside or outside)
- Every day living, not a special event or celebration
- Emotive, pull at the heart-strings feeling. Nothing "ordinary."
- Humor okay, but not slap-stick humor
- DOES NOT INCLUDE ANY APPLIANCES in the background to avoid conflicting with brand and new appliance designs
Models:
Represent modern-day family scenarios. Please do not include elementary age or younger children. Tweens, teens and older are okay. Show 2 or more people in shot.
Inspiration Images Provided:
- Frozen Bake POP: Included to show messaging, orientation and initial design
- Girls eating pizza: Shows candid moment well
- Dad and son: Shows appropriate lighting and translation of storyline (how far to push without pushing to the unbelievable)
The photos didn't come anywhere near close to the inspiration images and at the end of the request, traditional stock images were meeting our needs better. I'd like to give this another try, but will give more time.
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