4-6 images of mature aged people (45–60), in elegant/classy attire.
Target demographic are Caucasian, accomplished, executives. They are the kind of people who love and wear expensive watches, drive expensive cars like Mercedes-Benz and appreciate the finer things life. They love and appreciate wine, are cultured, their kids go to private schools and they always fly business class. They like the idea of or actually own yachts.
Subjects are smiling, friendly, well dressed and groomed.
Photo style is moody, soft focus photos, candid, cinematic.
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