You can hire a social media service to help you manage your online presence. While large companies may have the resources to pay for a full-service package, smaller businesses can save money by hiring an in-house team. Social media packages can include everything from content creation to social listening and engagement across multiple platforms. It all depends on what you need from the service. For example, if you need help with building brand awareness, you might want to hire a social media agency to manage your account.