I realized I was a Dad when...

We need to capture acts of care shown by ‘modern’ dads towards their children. The images should depict the little caring things dad do everyday.

The parental role of men has drastically changed in recent years with more and more men taking an active role in bringing up their kids. Yet in the media Dads continue to be depicted as bumbling dopes, incapable of changing a diaper and generally clueless about how to navigate family life.

The brief is to capture acts of care shown by ‘modern’ dads towards their children. These acts of care should not de-masculinise the men. All content should focus on the relationship between father and child. Situations should reflect things that are gender neutral, and not stereotypical acts of care from a dad. We do not want images of dads doing things that are stereotypically associated with mums e.g. ironing. Please DO NOT add filters to your images.

The people in the image MUST NOT BE PROFESSIONAL MODELS, nor have been a professional model previously. We will need an additional document signed to clarify this.