Colleen Eversman

  • 2ndtruth
  • minneapolis, mn
  • Advanced
  • 4260pts

Creative Statement

Our world is complex. We are pushed and pulled in all manner of direction, and far too often pressured to conform. This is as true for brands as it is for people, as we’re increasingly expected to fit into a mold, taught we are little more than a cog in the wheel.
I feel different. I believe every person has something extraordinary to share and choose to work with those brave enough to explore the authenticity of their craft, their passions, and themselves. I help tell stories through photographs, never creating the narrative, but revealing the one that’s already there. I seek the honest, unguarded moments that offer a glimpse of who we are. Offering my lenses to find the often overlooked, the second truth, which exists behind the mask and under the manicured. Whether it is the authentic brand stories, personal stories, or love stories, I want to be part of sharing it with the world.
I value boldness, love polarization, and infatuated with change. My focus is on pulling back the veil for innovative entrepreneurs, wonderful misfits, and star-crossed lovers who choose to swim against the current, hellbent on adding a pop of color to our world. There is perfection in our imperfections, and within every flaw is flawlessness, uncovering these gems is what sets us apart, and provides an incredible experience and value to my clients.
You have a story to tell. Let’s find it together.